Content Development

FWD has a strong understanding of, and expertise in, global business sectors. We have been part of this unique community for 15 years – individually, some of us have been part of the industry for almost 30 years. We have an in-depth understanding of audiences, challenges and regulatory environments. It is this understanding that drives our approach to content development.

Our writers include former investment professionals, insurance experts and writers with journalistic expertise. All write strong, compelling copy and it is our breadth of expertise that ensures we can exceed in all areas of content support for our clients.

Our writers do not work in isolation. As part of our process, their work undergoes a peer review during which we check that we have correctly captured the appropriate tone and articulated the key messages. This ensures we produce content that is relevant, precise and tailored to the audience. We also undertake an ‘intelligent’ proof, checking that copy and data are in alignment and that financial terms are correctly presented.

Areas of expertise include:

  • Article development and placement
  • Campaign communications
  • Capability-based material
  • Content strategies – overlaying tactical campaigns
  • Internal communications
  • Investment communications
  • Product-based material
  • RFPs
  • Sales aids and presentations
  • Thought leadership publications
  • Writing style and tone of voice guidelines

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