FWD Consulting has announced the expansion of its market research and customer experience insight team with the appointment of Julian Green as Head of Research. Julian will be responsible for driving all research-related agency activity, client liaison and project management, while also taking a primary role in business development for the division.

Julian brings over 25 years’ experience in the development and management of research programmes to the agency. He has led on insight-based consulting for some of the world’s biggest corporations across the financial and professional services, industrial manufacturing, energy, healthcare, and telco sectors, among others.

Julian specialises in the provision of pioneering reputation guidance solutions which combine analytics of unstructured data with bespoke human storytelling. He is skilled in deploying AI and machine learning, paired with more traditional tactics to provide empirical historic evidence with real-time data and predictive analytics, to enable clients to make informed commercial decisions.

Julian’s proven expertise in creating and running audience panels, omnibus surveys, tracking studies and customer experience programmes for brands across all industries will bolster FWD’s ambitious growth plans.

Commenting on his appointment, Julian said, “As research and insight professionals, it’s imperative that we harness the skill of storytelling to ensure that brands can derive the greatest benefit from their investment in research and insight programmes. I look forward to collaborating with the team at FWD and helping our clients better understand their customers and other stakeholders. I also aim to make a real difference to the overall client experience and, in turn, the agency’s own bottom line.”

FWD Joint Managing Director, Gug Kyriacou said:

“We’re pleased that Julian has made the decision to join our growing team. We are confident that he will play a significant role in our plans for 2023, as we continue to develop our relationships with existing research clients and welcome new brands to our portfolio.”