Motor Industry Update 10 September 2021

DS Automobiles DS4 DS4 - Photo credit: DS Automobiles

DS Automobiles to become 100 per cent electric brand from 2024

All new DS Automobiles models will be available exclusively with a 100% electric powertrain from 2024 emphasising DS Automobile’s core strategy.

The company’s current range, include the 100% electric DS 3 CROSSBACK E-TENSE, plug-in hybrid DS 4 E-TENSE, DS 7 CROSSBACK E-TENSE and DS 9 E-TENSE, meaning that every DS model currently on sale is offered with an electrified power unit.

Last year DS Automobiles was the leading multi-energy brand in Europe with the lowest average CO2 emissions (83.1g/km). This was due to its electrified range making up 30% of registrations. Today the brand continues to be at the cutting edge of innovation, which includes its involvement in Formula E, being the first premium manufacturer to take part in the series, and the only brand to have won two consecutive Teams’ and Drivers’ titles so far in the FIA Championship. As a result, the company has already renewed its participation until 2026 and has begun the development of a new generation of an even more powerful and efficient single seater car. This technical developments in Formula E directly assist with development work on DS Automobiles’ production models we see on the road.

From 2024, DS Automobiles will bolster their model line-up by selling a 100% electric version of the all-new DS 4. They will also unveil a new design, launching the first 100% electric programme from Stellantis based on the new STLA MEDIUM platform that will be fitted with a high-capacity battery with up to 104kWh for a range of more than 400 miles.

Béatrice Foucher, CEO of DS Automobiles said:

“The car industry is experiencing a change whose breadth and speed are unprecedented. As a pioneer, DS Automobiles has anticipated this move, with electrification at the centre of its strategy. The next developments in legislation and the EV ecosystem provide opportunities that we want to offer to our customers who already like our electrified range. I took the decision to speed up the development to create a new 100% electric art of travel, desirable in terms of enjoyment and remarkable in terms of quality and performance: a new art of travel, steadfastly high tech and still just as refined. It is a daring plan that will take shape from 2024.”

Genesis to join League of luxury automakers with all-electric transition plans

Following the news that South Korean luxury automaker Genesis plans to completely phase out internal combustion engines by 2025, GlobalData’s Bakar Sadik Agwan offers his view:

“With this move, Genesis will join the league of other luxury brands such as Audi Volkswagen Korea and Jaguar, which also recently announced plans to go all-electric and achieve their carbon neutrality targets.

“The transition, though quicker than other luxury automakers, is completely inclined with Hyundai Group’s new business priorities announced under its ‘Strategy 2025’ that aims to focus on smart mobility, electric, fuel cell and sell 560K electric vehicles annually by 2025. The mid-to-long-term strategy is aimed to introduce a dedicated BEV model and a derived EV model in 2021 for Genesis, which seems to be quite on track.

“Genesis plan seems to be a right strategic decision by Hyundai. The brand at present is primarily sold in the US and South Korea and is set to discover the European market – all with a high appetite for EVs. Genesis, which was launched in 2015, has slowly been creating a niche in the luxury car segment globally and successfully competing with leaders such as Mercedes-Benz and BMW. The soaring sales volumes in the US and the domestic market are evident about growing brand’s popularity.

“In the domestic market, there has been a significant increase in demand for high-end electric cars given the conducive government policies and robust purchasing power. Tesla gained popularity in South Korea and soared volume charts for EVs, since then, other OEMs have been following the trail with increasing their luxury EV line-up to be a part of growth. Apart from Tesla’s Model 3 and the recently launched Model Y, Automakers such as Audi with models including RS e-tron & RS e-tron GT and VW with ID.4 has increased premium/high-end EV options for the South Korean customers. Audi launched cars Audi e-tron 50 quattro and Audi e-tron spotback 50 quattro back this May 2021 and e-tron GT & RS e-tron GT are scheduled to be launched later this year.

“Genesis with its all-electric line-up will compete with other luxury brands to gain a competitive edge in its core markets and Europe.”

September’s number plate change expects to see green plates increase

New figures released by Auto Trader reveals that 62% of car buyers do not know what green number plates are as we head into September’s number plate change, despite the SMMT forecasting a 59% increase in registrations of purely electric vehicles this year, pushing its market share up to 9.5%, making one in every 10 new registrations electric.

This increase in electric vehicle registrations has led to an expected boom in the number of green plates used across the UK.

In the Auto Trader car buyer survey, when asked if they were to buy an electric car, would they want a green number plate, 50% of respondents said they would. However, once green number plates had been explained to the remainder, 61% said they would be proud to display one on their car.

There is however, a long way to go to change the minds and attitudes of many drivers, with 18% saying that they will still never consider buying an electric car.

Auto Trader’s Rory Reid says:

“Since green plates were launched in December 2020 as an easy identifier for zero-emission vehicles, pick up of these has started to grow, albeit slowly. As they are not yet compulsory, not all zero-emissions cars will have them, especially if they were on the roads before 2020.

“Remember that if you have a fully zero-emissions car – sorry, hybrids aren’t included – then you can apply to the DVLA for a green number plate. And if you’re buying a brand new electric car ready for the September plate change, then you can ask the dealership to supply one instead of a regular number plate.”

Investment ‘super deduction’ must include rental and leasing

The BVRLA and six other leading trade associations have written to the Chancellor, urging him to modernise the way Government uses tax incentives to drive business investment in new vehicles and equipment as they are concerned that the eligibility criteria for the 130% super deduction allowance (SDA) fail to include leasing and short-term hire, which are two of the most common ways that businesses acquire new plant and machinery. What this means is that only businesses that purchase new vehicles or equipment outright, rather than leasing them, can access the allowance.

Gerry Keaney, Chief Executive Officer of the British Vehicle Rental & Leasing Association, said:

“With the UK economy still emerging from the impact of the COVID pandemic, the Government is urging fleets to spend billions of pounds on new ultra-low emission vehicles.

“A huge proportion of this investment will be made through vehicle leasing and rental, which provides businesses with the fixed cost and flexibility they need to continue decarbonising.

“The eligibility restrictions on the super deduction mean that this tax incentive is only benefiting the larger, cash-rich businesses that can afford to buy vehicles outright,” added Keaney.

“The Government must move with the times and use investment incentives that support the acquisition methods modern businesses rely on.”