Worldline and Broderick’s sign strategic three-year deal to boost cash to card vending business
Worldline to deliver support programme for Broderick’s rapid transformation from cash to card payment solutions throughout its vending portfolio
18 January 2022 – Worldline (Euronext: WLN), the European leader in the payments and transactional services industry, is to deliver a three-year support programme for Broderick’s, the Manchester-based, fast-growing, family-owned operator of more than 1,000 vending machines across the UK.
Worldline will provide Broderick’s with all the necessary acquiring services to manage payments and complete transactions for credit and debit cards across all payment channels in any currency, particularly the UK Pound. In addition, its high-capacity network has an excellent switching speed to reduce transaction times. The commercial model for the volume of transactions fits the needs of the business and payment mix of Broderick’s growing vending installation network.
Looking for the optimal partner to support its rapid transformation from cash to card processing within its vending business, the major challenges for Broderick’s included the need for a technical solution fast enough to integrate into its innovative portfolio of vending solutions, while also offering a telemetry solution to support the need for an effective tour planning and operation business.
Similarly, for financial controlling purposes, sophisticated reporting capabilities are expected to support Broderick’s sales and payment reporting as well as inventory management. Machine health monitoring is an additional core requirement to be delivered within the Worldline solution.
The mix of high and low value transactions means the solution also needed to be economic across more than 3.5 million transactions processed per year and capable of supporting Broderick’s growth plans across the UK.
To deliver the solution, Worldline partnered with PMTsolutions AG, the turn-key solution specialist for open and closed loop cashless services and integrated its VendingPay platform to provide electronic payment services for contactless credit and debit cards, both physical and virtual. Card readers have been reduced in size, to be more easily integrated on any vending machines and behind glass. The connection from the card reader to VendingPay host is managed by Nebular, the vending management platform from Coges. The Nebular portal permits an integrated control of all sales transactions in real time as well as vending management services, to keep all vending locations under control.
Nicolas Dejonghe, Head of Vending at Worldline, said: “We are very excited to be working with Broderick’s and this agreement demonstrates the full value of the Worldline and PMTsolutions partnership, enabling us to combine our skills and expertise and work together to build a full solution that will underpin Broderick’s growth plans and operational needs.”
Simon Davies, Business Intelligence Manager at Broderick’s, continued: “Broderick’s is delighted to be entering this significant three-year association with Worldline. We are very confident that the partnership will enable us to concentrate on what we do best, while allowing Worldline to handle our payment services efficiently and seamlessly, all in the best interests of our customers and business overall.”
Manfred Sokat, CEO at PMTsolutions, added: “By integrating our VendingPay platform with contactless card reader, together with Worldline acquiring and the vending management system from COGES, we are delighted to be able to provide the optimal and multifaceted cashless services required for Broderick’s vending machine infrastructure.”
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Worldline [Euronext: WLN] is the European leader in the payments and transactional services industry and #4 player worldwide. With its global reach and its commitment to innovation, Worldline is the technology partner of choice for merchants, banks and third-party acquirers as well as public transport operators, government agencies and industrial companies in all sectors. Powered by over 20,000 employees in more than 50 countries, Worldline provides its clients with sustainable, trusted and secure solutions across the payment value chain, fostering their business growth wherever they are. Services offered by Worldline in the areas of Merchant Services; Terminals, Solutions & Services; Financial Services and Mobility & e-Transactional Services include domestic and cross-border commercial acquiring, both in-store and online, highly secure payment transaction processing, a broad portfolio of payment terminals as well as e-ticketing and digital services in the industrial environment. In 2020 Worldline generated a proforma revenue of 4.8 billion euros. worldline.com
For more information regarding our Omnichannel Payment Solutions for all verticals, please visit: www.worldline.com/en/home/solutions/omnichannel-commerce
We are a national vending supply and operation business with all the control & dedication that comes with being family owned and independent. Broderick’s has held the ISO 14001 environmental accreditation for 20 years. We are continually looking for ways to review our waste honorably and are known in the industry as early adopters of new-in technology to reduce plastics. For more information, please visit www.brodericks.co.uk
PMTsolutions is a leading solution provider of cashless services for unattended and IoT applications. The entire processing line from card reader to the Worldline acquiring host is in one hand. Just one partner for whole cashless payment services. As turnkey solution provider PMTsolutions provides also Worldline merchant service agreements for business operators. Making cashless services transparent, the eFinance suite offers detailed transaction overview for cash flow and reconciliation. For more information, please visit www.pmtsolutions.eu
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