Worldline Transforms International Online Merchants In India

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Worldline is transforming how international online merchants do business in India, by offering a new full-service cross-border solution suite

New proposition opens up opportunities in the fast-growing Indian digital commerce space for international businesses

Bezons, 16 November 2021 – Worldline [Euronext: WLN], a global leader in the payments and transactional services industry, is transforming the way e-commerce businesses can do business in India, a country that has experienced rapid digital transformation and is primed for extended growth. Worldline is launching a new full-service cross-border solution designed to fit the needs of international online businesses who are looking to expand or optimise their e-commerce in India but don’t have a local payments infrastructure. The solution will be available early next year.

Against a backdrop of rapidly growing GDP, consumer spending and digital adoption, undeniably India is an economic powerhouse and one of the most interesting markets for international expansion. With reports suggesting the nation’s FinTech sector saw investments tallying $2bn in the first half of 2021, it is also predicted that consumer spending will double by 2025 and e-commerce penetration will increase fivefold, creating an ideal environment for exponential growth. Worldline is responding to this trend and offering an innovative full-service payment solution for global online businesses within digital, education, gaming & media and travel.

By introducing a suite of payment methods to global and cross-border merchants that cater fully to the needs and preferences of Indian consumers, Worldline will enable businesses to gain better access to one of the world’s most dynamic digital commerce markets. The solution suite enables clients to:

  • Process in India without requirement for a local entity. Setting up a local entity in India can be time consuming and requires knowledge of local regulation
  • Provide access to mandated and popular local payment methods namely: RuPay, UPI and UPI QR and Netbanking. Only a quarter of online spending in India is estimated to go through international card networks.
  • Merchants can list their services in Indian Rupee (INR) to consumers via these payment methods, which is critical for conversion and customer experience.
  • Repatriate funds, specifically enabling cross-border settlement of funds in the merchant’s preferred currency such as EUR, USD or GBP.
  • Manage data within boundaries of Indian compliance regulations, such as privacy.

Ramesh Narasimhan, Head of Digital Commerce India at Worldline, said: “India is a crucial market for Worldline alongside other BRIC economies. Accessing this growth opportunity requires deep understanding of a diverse, dynamic economy and culture, as well as the latest regulatory and payments environment. India is one of the most interesting markets for global online businesses to expand into and Worldline is best placed to make that digital transformation opportunity as seamless as possible.”

Worldline’s solution is powered by almost 2000 employees operating across India with a deep understanding of the Indian financial ecosystem and local consumer behaviour. Expanding in India is part of Worldline’s strategic approach to help businesses target high growth markets around the world, including BRIC markets. These unique domestic e-commerce ecosystems often have barriers to entry which demand specific solutions tailored to local consumer preferences and regulation. Worldline is progressively delivering solutions for high growth markets to further accelerate cross-border growth for its customers.

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Worldline [Euronext: WLN] is the European leader in the payments and transactional services industry and #4 player worldwide. With its global reach and its commitment to innovation, Worldline is the technology partner of choice for merchants, banks and third-party acquirers as well as public transport operators, government agencies and industrial companies in all sectors. Powered by over 20,000 employees in more than 50 countries, Worldline provides its clients with sustainable, trusted and secure solutions across the payment value chain, fostering their business growth wherever they are. Services offered by Worldline in the areas of Merchant Services; Terminals, Solutions & Services; Financial Services and Mobility & e-Transactional Services include domestic and cross-border commercial acquiring, both in-store and online, highly-secure payment transaction processing, a broad portfolio of payment terminals as well as e-ticketing and digital services in the industrial environment. In 2020 Worldline generated a proforma revenue of 4.8 billion euros.

Susanne Stöger
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Hélène Carlander
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