Strategic insight and direction should be inherent in all communication activities to strengthen their commercial outcome. All too often, however, the ‘strategy’ is seen as a separate entity and merely a point of reference against which to tick boxes. Subsequently, it often gets diluted or lost along the way.

Our strategic positioning offering is focused purely on adding value to our clients’ communication activities. We combine our in-depth financial services knowledge with our communication expertise to ensure our work is relevant and has commercial follow-through to implementation.

Our approach is always to clearly articulate:

• What the tangible outputs will be

• The process for delivering them, and

• A clear cost structure to enable budget management and transparency

“FWD’s industry know-how and insight make working with them simple; they operate as an extension of our company and have increased our profile and voice in the media considerably. This increased media presence provides an ongoing contribution to our growth strategy.”

Sales & Marketing Manager, Axco