Contact Team

15 St Helen’s Place

Tel: +44 (0)20 7623 2368


Elliot Lane


Joint Managing Director

Elliot has over 20 years’ experience working in various UK business sectors, both as a journalist and PR Director. He has extensive experience working within the insurance profession and financial services sector, offering clients strategic advice for both internal and external communications programmes.

In his career, Elliot has worked with major corporate clients, and managed in-house communications teams, to produce UK and international media campaigns; copywriting of press and advertising content; and developing and co-ordinating major conferences. He has held senior PR roles where he has had numerous responsibilities for budget management and implementing projects at board level.

Tel: +44 (0)20 7623 2368 | Mobile: +44 (0)7867 330 324 | Email:



Joint Managing Director

With over 20 years’ experience of financial services communications, Gug has extensive knowledge of the industry gained through working with a variety of sectors including banking, insurance, wealth management and the aggregator market. He has expertise in consumer finance and retail banking – devising and implementing media campaigns for clients and offering strategic advice for both proactive and reactive campaigns.

During his career, Gug has developed and executed campaigns for major corporate clients and has also built and managed in-house communications teams.

Tel: +44 (0)20 7623 2368 | Mobile: +44 (0)7956 570 350 | Email:

Roddy Watt


Director, Capital Markets

Roddy joined FWD in January 2016 to head up its Capital Markets team. With a 30 year City career spent within the financial and professional services sector, he has worked on strategic communications programmes as well as corporate transactions for clients such as Caledonia Investments, Chesnara, Citi, Hannover Re, Isle of Man Treasury, KPMG, Lloyd’s of London, National Australia Bank, Validus Re and Weil Gotshal. He has also advised the Stock Exchanges of Germany, Singapore, Taiwan and Warsaw, the Swiss Government, a number of hedge funds, wealth managers and other Banks and (Re)Insurers from multinationals to private companies and SMEs.

Tel: +44 (0) 20 7280 0651 | Mobile +44 (0) 7714 770 493 | Email:


William Moray


Account Manager

William recently joined FWD as an Account Manager, after two years working as a business journalist, focusing on the UK and global insurance, financial services and security sectors. He holds a BA in War Studies and an MA in Intelligence and International Security from King’s College London. He subsequently worked as a freelancer for Jane’s Information Group, writing on defence and security-related topics. Prior to moving to London in 2012, William lived in France, where he developed his interest in the media sector, graduating from a journalism school in Paris in 2007. He has also worked in various industries, including human resources.

Tel: +44 (0)20 7280 0642 | Mobile: +44 (0)7823 555 673 | Email:


Simon Staplehurst


Senior Research Director

Simon heads up our insight division. He is an experienced commercially focused insight and strategy development professional, specialising in business growth support and direction for blue-chip organisations, primarily across financial services, automotive, new technology and media sectors.

Simon loves to spend any spare time with his family and friends, as well as cooking delights from far flung places and playing the odd game of poker. He wakes up most mornings thinking he really should aim to fit in a run at some point today.

Tel: +44 (0)20 7280 0650 | Mobile: +44 (0)7798 758 938 | Email:


Mike Harmer



Mike is one of the UK’s leading authorities in helping financial institutions make key tactical and strategic decisions which benefit and ensure the future success of their business.

Mike joined the world of insurance and reinsurance after beginning his career in marketing and photography. He spent six years with Aviva progressing up the corporate ladder, where his primary focus was insight and research.

Tel: +44 (0)20 7623 2368 | Mobile: 07780 900541 | Email:


Caroline Haley



Caroline is a Director at FWD. She joined in 2005 and has 20 years of marketing and communications agency experience, a significant proportion of which has been focused in the financial services marketplace.

Caroline’s expertise spans all the major marketing disciplines with a particular focus on project management and client servicing. She has also created many of the processes and standards by which we continue to work today.

Tel: +44 (0)20 7265 7888 | Email:


Kim Smith


Investment Communications Director

Kim joined FWD in 2006 and now heads up a team of investment writers. In addition to her investment writing role, Kim is part of the team responsible for business development. Her hands-on experience as a fund manager means she brings an investment perspective to all work undertaken by FWD, from writing to strategic consultancy to creative communications.

Tel: +44 0207 265 7888 | Email:



Simon Jones


Operations Manager

Simon has extensive experience of business operations management. He joined FWD in 2005 as a Public Relations executive and gained invaluable experience in Public Relations administration.

As FWD has grown, Simon has taken on greater responsibilities and is now the Operations Manager for the whole of the FWD Group. His responsibilities include the company’s I.T., administration and office procedures, but most of all just trying to ensure that the office runs smoothly.

Tel: +44 (0)20 7623 2368 | Email:




Management Accountant

Marija joined FWD in 2011 to provide support for the Accounts Department, involving managing all the ledgers. During this time Marija built very good relationships with both clients and suppliers and as she developed her skills, she took on more responsibilities within the company. She is now the Management Accountant for the whole of FWD.

Her role entails producing timely and accurate monthly management accounts to provide relevant analysis for the management team. Marija also participates in the preparation of the budget for FWD as well as the implementation of a new accounting software system.

Tel: +44 (0)20 7623 2368 | Email: