Contact Team

Elliot has over 20 years’ experience working in various UK business sectors, both as a journalist and PR Director. He has extensive experience working within the insurance profession and financial services sector, offering clients strategic advice for both internal and external communications programmes.

In his career, Elliot has worked with major corporate clients, and managed in-house communications teams, to produce UK and international media campaigns; copywriting of press and advertising content; and developing and co-ordinating major conferences. He has held senior PR roles where he has had numerous responsibilities for budget management and implementing projects at board level.

With over 20 years’ experience of financial services communications, Gug has extensive knowledge of the industry gained through working with a variety of sectors including banking, insurance, wealth management and the aggregator market. He has expertise in consumer finance and retail banking – devising and implementing media campaigns for clients and offering strategic advice for both proactive and reactive campaigns.

During his career, Gug has developed and executed campaigns for major corporate clients and has also built and managed in-house communications teams.

Caroline is a Director at FWD. She joined in 2005 and has 20 years of marketing and communications agency experience, a significant proportion of which has been focused in the financial services marketplace.

Caroline’s expertise spans all the major marketing disciplines with a particular focus on project management and client servicing. She has also created many of the processes and standards by which we continue to work today.

Kim joined FWD in 2006 and now heads up a team of investment writers. In addition to her investment writing role, Kim is part of the team responsible for business development. Her hands-on experience as a fund manager means she brings an investment perspective to all work undertaken by FWD, from writing to strategic consultancy to creative communications.

Simon has extensive experience of business operations management. He joined FWD in 2005 as a Public Relations executive and gained invaluable experience in Public Relations administration.

As FWD has grown, Simon has taken on greater responsibilities and is now the Operations Manager for the whole of the FWD Group. His responsibilities include the company’s I.T., administration and office procedures, but most of all just trying to ensure that the office runs smoothly.

Marija joined FWD in 2011 to provide support for the Accounts Department, involving managing all the ledgers. During this time Marija built very good relationships with both clients and suppliers and as she developed her skills, she took on more responsibilities within the company. She is now the Management Accountant for the whole of FWD.

Her role entails producing timely and accurate monthly management accounts to provide relevant analysis for the management team. Marija also participates in the preparation of the budget for FWD as well as the implementation of a new accounting software system.

Julian Green has 25 years’ experience in providing insight-based consulting for some of the world’s biggest corporations across the financial and professional services, industrial manufacturing, energy, healthcare, and telco sectors, amongst others. He specialises in the provision of pioneering reputation guidance solutions which combine analytics of unstructured data with bespoke human storytelling. Julian is skilled in deploying AI and machine learning, paired with more traditional tactics to provide empirical historic evidence with real-time data and predictive analytics, to enable clients to make informed commercial decisions. He has also has experience in founding an insights consulting firm, in which he led organic and acquisition growth, listed on the London Stock Exchange (AIM) before it was acquired. Whilst MD of Millward Brown Corporate (Kantar’s global, specialist B2B division), he helped to establish a small roster of specialist international B2B fieldwork providers and recruiters, all of whom he continues to work with on an ongoing basis at FWD.

With over 30 years’ experience within the financial services industry, Martin has played a key role in leading research and consulting support to both financial service providers and regulatory bodies. His deep understanding of customer experience, customer behaviour and customer protection has been instrumental in helping clients enhance their operations while ensuring compliance within regulatory frameworks.

In his career, Martin has worked across a wide range of sectors, including asset management, life, retail banking and general insurance.  His experience includes qualitative and quantitative research, with both BtoB and BtoC audiences.

At FWD Research, Martin is working with clients to develop robust Consumer Duty information architectures. These architectures are vital in measuring and monitoring customer outcomes, a crucial aspect of adhering to the regulator requirements.

Hira joined FWD in 2023. Having graduated in International Relations, Hira gained her experience in communications working on PR and public affairs campaigns within the Education sector. Now, as a member of the PR and Social Media team, Hira develops content and assists clients in establishing their public image and promoting awareness of their services.