Market Research

Business markets continue to move at speed meaning that staying one step ahead of the competition is critical to preserving your market presence, as well as achieving sustainable growth. Research and insight should lie at the very heart of your current and future strategies.

Asking your customers for feedback and opinions enables you to stay agile and in tune with the needs of both existing and future customers. This provides the added advantage of enhancing brand loyalty as stakeholders appreciate being heard and, more importantly, given the opportunity to influence change.

Therefore, armed with insight you are better placed to make everyone involved in your business happy.

Get in touch with us

Driving Change Through Customer Understanding

Our customer understanding and customer experience services, are designed to support you in driving change and transformation by providing valuable insight to help you, your people and your customers to flourish.

We are known for:

Understanding target audience needs
Understanding experiences and outcomes
Developing propositions
Creating effective communications
Consumer Duty consultancy and research solutions

Maximising your thought leadership outputs

FWD Research in collaboration with our PR and Communications colleagues offers leading insight when combined with media reviews to differentiate your brand by enabling powerful stories and providing unique content and facilitating brand advancement.

Access to target audiences and other stakeholders

Financial services is a complex, volatile and dynamic place to undertake market research. Being able to generate insights from the customers that matter most to your business is therefore critical. We are known for researching hard to reach audiences as well as ensuring the people we interview align to your target audience and are relevant to the business question being answered.

We also know how to talk to them to get genuinely honest feedback.

We specialise is researching audiences in three key markets:

IFAs, EBCs, Tied Agents
Banking service providers
Investment & wealth management companies
High and Ultra-high net-worth individuals

Fund Management, Life and Pensions:

IFAs, EBCs, Tied Agents
Investment & wealth management companies
High and Ultra-high net-worth individuals

Commercial and Personal Insurance:

Insurance Brokers, European Insurance Brokers, London Market
Global Underwriters
End-customer

Professional Services:

Legal
Accountancy firms
Management consultancies
Property
Professional marketing support agencies

The way we work

When answering your brief, our fundamental objective is to be ‘approach agnostic’. By which we mean our recommended approach will be tailored to meet your exact needs. We do not have off-the-shelf proprietary solutions and we do not attempt to fit your research question set into a rigid framework.

Our tool kit includes:

qualitative and quantitative research approaches
data collection via online panels, face-to-face, or formulate the approach from any client lists that are provided.

We also guarantee that every project we conduct has a senior sector specialist with 20+ years’ experience actively managing and delivering your insights.

Work with us

If you would like to learn more about how FWD could support you and your team