Insight and prior research into your target or intended audience is the foundation of any successful media campaign. As a multi-disciplined agency, we have an independent insight team in-house that can provide a full range of quant/qual research facilities, focus groups and online surveys servicing financial, professional and consumer brands.

Business Intelligence

Business intelligence is the cornerstone of any successful business, from global corporate to local SMEs.

We are unique in so far as we have our own in-house independent full-service insight division with an unsurpassed team of talented and experienced insight, marketing and commercially focused experts. We spend our days designing processes and identifying market insight that inspires ambitious organisations to help grow their businesses.

We pride ourselves on meeting each challenge afresh and use our creativity and expertise to tackle problems and provide insight which will drive your business forward.

In order to ensure the successful delivery of this, FWD has a senior experienced executive involved at every stage of every insight initiative that we deliver.

Our approach is simple

We build trusted long-term relationships with our clients. We find this particularly valuable in extremely complex business challenges that require solutions that are both easy to communicate across our clients’ organisations and are actionable. FWD have been successfully adopting this approach for over 10 years now.

We use practical, innovative and workable research techniques in order for you to understand not just what’s happening in the market, but why it’s happening. This approach provides transparency on your ROI and any approach considered and recommend by FWD. This ensures our tailored commercial insight focused storytelling and actionable recommendations are right for you and your organisation.

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Engaging with and understanding different audiences

At the heart of our approach is the need for sensitivity, appreciation of the respondent and a determination to make difficult challenges succeed. This is even more important when engaging with the most senior decision makers across large and complex organisations, intermediary businesses, SMEs, affluent and high net worth, sophisticated aspirational and difficult to reach consumer audiences and customer groups.