Sage advice, great ideas and an extraordinary level of (positive) media coverage. You couldn’t ask for more from an agency that has become an integral part of our content marketing machine, helping us to raise the profile of legal expenses insurance and legal issues in such a voracious way that we have become a go-to legal commentator for a range of major media outlets.
FWD’s industry know-how and insight make working with them simple; they operate as an extension of our company and have increased our profile and voice in the media considerably. This increased media presence provides an ongoing contribution to our growth strategy.
FWD Research have provided BIBA with a comprehensive and reliable research service over a number of years. We have successfully used their findings to understand market developments, our members and importantly, used research to promote brokers and support our lobbying campaigns
FWD are more than just an agency they truly are an extension of my team. Their support, knowledge and expertise has helped significantly raise the profile of the Society and provided a platform from which our messages are heard. They are always on hand with fresh ideas and work collaboratively with us to deliver strong and effective communications. It’s a pleasure working with them.
FWD PR is a key partner of the business, helping to build the brand profile in the UK through the use of strong media relations with the national press. They are proactive, creative and able to respond quickly to the news agenda. The team also use a thought leadership approach – offering the media insight and expertise that educates consumers about our range of products.
I have worked with FWD research on a variety of projects over the past 10 years. Everything from detailed customer segmentation projects to questions on the “Broking Now” survey. I have always come back to FWD because of their unsurpassed knowledge of the UK broker market and understating of the insurance industry as a whole, both B2B and B2C. FWD have always been responsive, quickly understand my requirements and delivering relevant research that always meets the brief.
DWF has benefitted immensely from FWD’s knowledge, understanding and connections with the insurance media. They are proactive in identifying and securing timely and relevant opportunities, reflecting a deep understanding of our strengths and priorities as a business, whilst their straightforward approach, considered guidance and ability to ‘speak our language’ has earned them the trust of senior stakeholders, all of which has helped deliver a significant increase in DWF’s media profile in the insurance space.
The data generated has already become a crucial foundation for shaping our Supported Customer strategy and informing ongoing Consumer Duty work. This project has given us not only greater clarity on where gaps may exist, but also a strong platform to ensure that outcomes for customers with characteristics of vulnerability align meaningfully and consistently with those for customers without.
By understanding the vulnerabilities our customers face and measuring outcomes in one survey we are now able to identify the changes necessary to better meet the needs of all our customers
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If you would like to learn more about how FWD could support you and your team