PR + Communication Services

Our mission is to deliver the right messages to the right people – whether it’s business stakeholders, consumers, retailers, wholesalers, influencers or the media, we find that all important angle to tell your story and create the right noise.

With fully integrated communications knowledge, our expertise covers every aspect of the communication landscape, from media relations and stakeholder engagement to social media strategy and digital advertising. We deliver real solutions for real challenges.

Our clients work with us because they trust us. And it’s why they stay with us for the long run.

Get in touch with us

Corporate Communications

We pride ourselves on establishing deep relationships with our clients, with business value at the forefront of our approach. We are always there to support your business needs 24 hours a day, seven days a week.

Our team is made up of experienced individuals such as journalists, in-house communication directors and marketing experts who are dedicated to supporting your business objectives.

“A company’s key to success is effective communication.”

Corporate
Positioning

We protect and enhance your reputation, ensuring your brand is portrayed in the most positive way. Specialising in brand awareness and adapting B2B to B2C markets especially in the start-up sector, our approach always starts with the creation of a compelling narrative that captures your vision, culture and ambition. By collaborating closely with your key stakeholders, we penetrate the layers of your organisation to uncover what makes you tick and, more importantly, what makes you different.

We can support with:

Media relations
Capital Markets and investor relations
Crises communication/issue management
Media training
Digital and social media
Internal communications
Copywriting
Corporate strategy and presentation skills

Content
Creation

Content is the rich cloud that surrounds your brand. Its primary aim is to engage and persuade your target audience, eventually leading them to select your products or services. Content spans all channels. By taking a multi-faceted approach, we ensure that the content strategy you’ve chosen reaches as many relevant people as possible, so you get the most value from your investments.

Our content creators include former investment professionals, ex-journalists, digital experts and sector focused communications architects with a flair for storytelling and writing compelling copy.

We can support you with:

Article development and placement
Campaign communications
Capability-based material
Content strategies – overlaying tactical campaigns
Internal communications
Investment communications
Product-based material
RFPs
Sales aids and presentations
Thought leadership publications
Writing style and tone of voice guidelines

Social Media

Social media is no longer simply a nice to have – it’s a necessity. This media is fast paced and constantly changing, meaning that a dated profile that lacks engaging content will do you no favours.

FWD has extensive experience in the social media space. We have run dedicated campaigns exclusively across all the major platforms in addition to incorporating social action within clients’ daily activity. We can help build, develop and amplify your social media presence – using content that inspires, educates and entertains. Content that creates brand advocates and an interesting community for them to reside in.

Our approach focuses on growing your brand across multiple platforms, according to the channels that matter most to you while helping to generate organic growth by analysing your current approach and comparing that to how your target audience use and interact with similar content.

The combination of high quality, authentic content delivered through influencer accounts and with all the technical capabilities of paid media is the most influential marketing tool of the decade. Our paid social expertise will help you increase your reach with data led insights that target those who will be passionate about your brand.

We can support you with:

Social media strategy
Influencer relations
Content planning and execution
Corporate social media policy
Paid campaigns
Crisis communications
Benchmarking

Crisis
Communications

No one can fully control the news narrative in this digital age. With that in mind, there isn’t an agency in the world that can guarantee that you or your organisation won’t face a crisis at some point.

But when a crisis does hit, our experts can ensure your response does not become the story. We work with clients both prior to, during and after crises to implement robust systems that ensures business continuity, support and reassurance during stressful situations.

We can support with:

Developing a crisis communications plan
Allocating the right spokespeople and providing media training
Scenario planning
Coordinating internal and external communications.
Liaising with media

Internal
Communications

The role of internal communications and its influence is often misunderstood and underrated. We believe the fundamental objective of internal communications is to build strong teams who can earn profitable revenue, support its generation and build camaraderie.

We have an in-depth understanding of the different audiences, challenges and the markets and regulatory environments in which our clients operate. Many of our team members have worked ‘client-side’ before moving across to FWD. Others have strategic and tactical expertise specifically from communications environments. It is this blend of experience that fuels our expertise in internal communications.

We can support with:

Internal mailer campaigns
Presenting skills
Intranet content including blogs, Q&As, pre-recorded interviews
Business communications strategy
People bios
Cross communications